Another Example of Twitter’s Effectiveness as Outreach Tool
Are there any more “doubting Thomases” about Twitter’s effectiveness as an outreach tool for non-profits and small businesses?
I have written on this topic in several Boosting Your Outreach blogs. Tweeting and social media are powerful marketing tools that shouldn’t be left in the hands of frivolous youth. Social media allow business owners and civil society advocates to make contact with customers and stakeholders. And, most importantly, in many cases you can expect a reply or reaction even from a large entity.
Here’s another example.
A couple of weeks ago, while out for a brisk morning walk, I spotted a tattered American flag fluttering in the wind outside a local Burger King. I was annoyed. Why was Burger King disrespecting Old Glory?
So I took a photo and composed a terse tweet about what I saw.
On September 11 I tweeted: Burger King should teach store managers to respect Stars & Stripes and not display torn flags. Palisade Ave @CliffsidePark @BurgerKing
I used the appropriate Twitter handles “@” for the town and the fast food restaurant so that my tweet gets as many as possible views. I included my photo of the flag.
A little more than a week later I was pleased to see that a clean, new flag replaced the tattered one. I decided to compose another tweet about the correction not only to express my thanks to Burger King but also to spur a conversation and create a sense of community. My latter considerations are key goals of tweeting.
On September 20 I tweeted: Notes by @Twitter work. Earlier I tweeted pix of torn US flag by @BurgerKing in @CliffsidePark NJ. BK read msg and raised new one. Thanks.
Again, I used the appropriate Twitter handles to attract followers of Burger King and Cliffside Park. I also thanked the restaurant chain for heeding my message.
Start a Twitter campaign about your small business or NGO. You can’t lose. But you can surely succeed. You’ll need to practice writing composition to get your message and targets, Twitter handles and hashtags within the 140-character limit.
Photo on the left shows the torn flag and the one on the right, the new flag.
How will you use tweeting?
Join the conversation in cyberspace about boosting your business and outreach by using Twitter and social media and let me know your impressions. If you have examples of how you tweeted to boost outreach, let me know about it and I’ll help you spread the word about your success.
Something for Free
I recently found a list of 199 amazing free or cheap online tools for nonprofits – and perhaps small businesses – from Wildapricot.com. Take a look and see if they can help your organization.
I’d also like to invite you to visit my Thought Leadership website:
If you’re looking for advice on recruiting, company handbooks and other human resources topics, I’d like to suggest to you this interesting website:
Scroll down on the Boosting Your Outreach blogsite to read or reread older posts.
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