Branding Tips for NGOs

Non-governmental organizations or not-for-profit groups, you should focus on building your brands – your images – in order to market or promote your vision, credibility, value, and impact of your work. The more you promote yourselves, the more people will know about your great work. Otherwise, you are limiting the reach of your organization. In marketing your brand, you should also be accountable to your donors and other relevant stakeholders. By reaching out with a comprehensive range of outreach tools, you are assuring potential donors that your NGO is a solid and reliable organization.

NGOs, you should remember that your impact is not limited to the work that you have assumed. Collectively, you are highly regarded on many levels. The UN Department of Public Information has observed that non-governmental organizations are essential to bringing the work of the United Nations to people in all corners of the globe – to the hometowns. Of particular importance is the need to reach out to grassroots organizations and marginalized communities on matters of critical importance to the ordinary citizen. The relationship between DPI and NGOs has grown stronger and more important. Furthermore, Member States continue to recognize the benefits of NGO participation locally, regionally and internationally. NGO global involvement in international issues, consultations, policy making and conferences is much more visible, accepted and recognized. If you haven’t done so yet, look into the work of UN DPI/NGO.

Contact me for more ideas and guidance.