Boosting Your Outreach

Every institution – large or small, global or local, commercial, private and NGO/nonprofit – should have a comprehensive marketing plan that will outline its vision, mission and steps to fulfill its objectives. The organization should brand itself and activities in the minds of its audience. A successful marketing plan serves as a roadmap to expand outreach, grow members and supporters that will subscribe to your ideas, contribute funds, and boost the success of your business or NGO.

Tuesday, January 27, 2015

Sound Advice for NGOs

Recently, I heard a sound piece of advice for NGOs at a New York metro Better Business Bureau workshop for small businesses and non-profits. Claire Rosenzweig, president, observed in her opening: “We’re all businesses after all.” Indeed. Regardless is you’re a small business or NGO, you are a business. Beyond your laudatory work, you are a business and should behave as such. In addition to seeking funds, you should be developing an all-inclusive outreach plan and a marketing concept to succeed and promote your NGO and mission.

NGOs, don’t give teenagers sole use of Twitter for silly updates. In expert hands, social media is a powerful outreach tool to grow your work.

Contact me for advice and guidance.

Boosting Your Outreach

Tuesday, January 27, 2015

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