Boosting Your Outreach

Every institution – large or small, global or local, commercial, private and NGO/nonprofit – should have a comprehensive marketing plan that will outline its vision, mission and steps to fulfill its objectives. The organization should brand itself and activities in the minds of its audience. A successful marketing plan serves as a roadmap to expand outreach, grow members and supporters that will subscribe to your ideas, contribute funds, and boost the success of your business or NGO.

Tuesday, January 27, 2015

Outreach should precede fundraising

Welcome to my first post on Boosting Your Outreach. I invite you to return periodically for new tips especially designed for NGOs – and small businesses.

NGOs understandably seek funds to start or continue their laudable work. However, without a track record of accomplishments and a “folder” of tearsheets, articles, photos and events, it will be difficult to attract major contributors. NGOs should develop a comprehensive plan of action that includes marketing, outreach, accomplishments as well as fundraising. Contact me for advice and guidance.

Boosting Your Outreach

Tuesday, January 27, 2015

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